Since I started working with the RAY Flow luminaire design line, I think about how to construct this luminaire in the best and most beautiful way possible. The (vertical) fixation of the plates and their endpoints above and below was always an issue here. And thinking about whether and how to make the fixation points invisible.

For a pressed-in thread, the plates seem to be 4 mm too thin. So I think of sticking the top and bottom plate. This makes all fixation points (sleeve nuts) that are still visible in the previous version obsolete and makes the design even more compact and clear.[/vc_column_text][/vc_column][/vc_row][/vc_section]

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And that’s why I organized some help – in the form of two extremely well thought-out books: Business Model Generation & Testing Business Ideas by Alex Osterwald.

These books help me to structure my thoughts around my startup, to put it in an economic context and to increase the level of predictability step by step methodically (starting from almost 0%).

I have to develop answers to three questions:

1) Desirability

Will my products generate benefits to my customers? Are there sufficient people who will buy my products?

2) Feasibility

Can I manufacture or have my products manufactured in the shape and quality expected by my future customers and me?

Do I have the know-how, ressources and business partners to do so?

3) Viability

Will sales exceed costs? Can I make a living from this and create a win-win situation for everyone?

It’s not that I haven’t had any thoughts in this direction before. But the book Testing Business Ideas in particular gives me help and tools to convert my personal, subjective and perhaps not totally wrong assumptions and expectations about my company into objective parameters.

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It‘s time to bring order and system into creative chaos! A look into my WordPress media folder makes it clear to me that the RAY luminaire family is growing and growing. I have now considered a system for the model designations, in the first step for the RAY Flow lights.

The RAY Flow luminaire model designations now contain the luminaire or application type, a running model number and the edge profile. The different colors are given additionally.

Although I remember that sometimes less is more (ie focus on one, two models), I now have a logic to keep track of the model name.

Luminaire or application type:

– P (pendant light, pendant light)

– C (ceiling light, ceiling light)

– W (wall light, wall light)

– F (floor lamp, floor or floor lamp)

– T (table lamp, table lamp)

Model Number:

Continuing with 01 beginning. Ie. 01, 02, 03 etc.

Edge shape:

– C (curved, curvy)

– P (polygon, (much) angular)

The RAY Flow P01 / C is therefore the Flow pendant lamp (pendant light), model no. 01 with curving (curved) edge course. Everything is fine so far?

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Honestly, for me the distinction between ceiling and pendant light is not so easy. If ropes act as a suspension (even if the light is hung just under the ceiling), then I call them pendant lamp. That explains me at least my common sense.

Since I let myself be driven by the motto “function follows form” – and the luminaire shape was suddenly there, I had to rethink the shape of the RAY Flow P03/C for the luminous elements. This pendant luminaire was created with a main downlight and 4 support downlights.

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